By 2023 Instagram will reach more than 1.22 billion people that use the platform. This means more chances for people to view your brand’s products and look into purchasing your services.
But what happens when you begin to see your follower count go down? “Why am I losing followers on Instagram?” is the question you’ll continue asking yourself.
Losing followers is the opposite of what you want for your business, and we’re here to fill you in on some of the reasons you’re losing followers and give you tips on how to keep the Instagram followers you have.
Read on now.
Becoming That Instagram Profile
If you’re looking for free ig likes you’re not going to find them if you’ve become that Instagram profile. What we mean by becoming that profile is if your account has become overly promotional.
Every time you post something on your channel it’s to encourage people to buy from you or hire to use your services. While there’s nothing wrong with promoting your business and its products every now and then you don’t want to use Instagram solely for this purpose.
By doing so you begin to come off as the company that is only looking to make a sale instead of trying to educate your followers about your company and your industry. To solve this, we recommend focusing on the ways your products can fill the needs of consumers.
Not only that but also finding unique ways to show people how to use your products and further convey the message of your brand. If done the right way you can peak user interest and convert leads into paying customers.
Remember, nourishing relationships with followers is the first way to solidify that they’ll enter your sales funnel in the first place. Without taking the time to create a relationship, any efforts to sell them your products are wasted.
Posting More Than Necessary
It’s true you need to create a content schedule and follow it when it comes to posting content across your social media channels. However, there is such a thing as posting content too frequently.
When you post content too frequently it makes it overwhelming for people that are receiving this content and turns them off from following your Instagram in the hopes that by unfollowing you it’ll make room for other posts on their feeds.
If you identify this as the problem, the only solution is to scale back on the amount of content you post. By doing this you can build anticipation amongst followers for your next piece of content.
Not to mention it gives you some leeway in terms of having to think of diverse topics to keep up with your rigorous posting schedule. Also, scaling back the amount of content you publish gives you a chance to determine the types of content that work the best.
Reviewing the engagement numbers for each piece of content you produce will make it easier going forward to plan and create content that will work for your followers.
Posting Inappropriate Content
The type of content you post on your feed can affect the number of followers you have. For example, if you’re an OnlyFans model and you post x-rated content you can expect to be unfollowed by people that want to learn more about music and how to kick start a music career.
People will unfollow accounts that don’t align with the content they want to see. Because of this, it’s best if you ensure you’re targeting the right people.
The right follower that has a need for your content will follow you and encourage others they know to follow you as well. Also, if you’re filling a specific niche, it’s best to ensure all the content you post to your account aligns with this.
Deviating from it can catch followers off-guard and force them to decide whether they want to continue seeing the content or unfollow you altogether.
Not Posting Enough
Forgetting to post content altogether is just as bad as posting too much content. When you don’t post content, it makes your Instagram appear as if it’s been abandoned by your company.
When people think your account is inactive why would they continue to follow it? Users want to follow accounts they can engage with and if you don’t post anything there’s nothing for them to see or share amongst their own followers.
If your page is inactive, it doesn’t mean that everyone will unfollow you, but it does increase the overall chances that you will lose some of the followers you worked hard to get.
To ensure you maintain an output of content, follow a schedule. Not to mention there are several platforms out there you can use to schedule content.
When you schedule content using the platforms it will automatically post on the given date and time you’ve scheduled it for.
Why Am I Losing Followers on Instagram?
Are you still trying to answer the question of “why am I losing followers on Instagram”? We’ve provided some details about reasons why you’d lose followers above.
Maybe your page has become overly promotional, or you don’t produce enough content for people to view. Whatever the reason, there are several things you can do to turn things around for your Instagram page.
Want to know more about Instagram or other related topics? Don’t forget to check out some of the other posts we’ve created in this section for readers like you.