There’s more to SEO than just your rank on Google. Numerous factors go into deciding your ranking, which is why Google’s volatility can sometimes surprise you. In addition to ensuring that your webpages contain non-duplicate, relevant content, your call to actions and overall web design can also contribute towards the success of your website. Fortunately, in many cases, a London web design agency can help to ensure that your website offers the right amount of support to visitors whilst adhering to Google’s limited yet useful guidelines.
Here, we’re taking a closer look at just how user experience (UX) can boost your Google ranking.
1. Focus On A SEO Suitable Design
Web designs that are fit for purpose can help to boost your Google ranking. In addition to creating content for your visitors, you need to keep search engines in mind too. Writing a human-like copy will ensure that your site is easily searchable, allowing you to boost your rankings whilst ensuring that it is suitable for the customer to read. Maximizing H1 and H2 titles is an excellent way to achieve this. You should also consider how optimizing menu names and creating clear navigation can help to boost your site’s usability.
Your site’s call to action count. Not only can they help encourage users to take the action you are looking for such as signing up for your newsletter to receive exclusive deals, but they can link to content that has been optimized for SEO. Call to actions on a landing page alone are said to boost conversion rates by up to 80%, with well-placed buttons increasing revenue by at least 83%.
3. Content Quality
When it comes to boosting your Google Ranking, it’s all about quality over quantity. Search engines such as Google will reward your site based on numerous different factors including page speed, ease of navigation, internal linking structure, and content.
Google specifically states that:
“The reputation and E-A-T of the creators of the MC [main content] is extremely important when a website has different authors or content creators on different pages.”
So, ensuring that your website doesn’t feature any duplicated content and ensuring that all copy is relevant and descriptive is key.
4. Relevant URL’s
The URL of your page can help to provide an additional “signal” to users, further helping them to determine the relevance of your site compared to their search query. If the URL or displayed breadcrumb fails to provide sufficient value or match what the user is looking for, your website may be left unclicked. To help boost your ranking, ensuring that all your URL’s state the exact purpose of the page.
5. Improve Page Loading Time
At the same time, you want to make sure that your page loading time is reliable. Choosing a reliable hosting plan and leveraging your browser caching are just two ways that you can make sure that your webpage loads in a good time.
Top tip: If you are using a lot of high-quality images on your website, compressing and cropping them where appropriate can help to increase your page loading time.
So, there you have it. All the different ways you can boost your Google ranking by improving the user experience of your website. How do you plan to ensure your site is up to scratch?