For over a decade now, YouTube’s iconic play button has remained to be an essential part of our pop culture. A great number of people have gained worldwide popularity via this incredible platform. Comedians, singers, artists, and contemporary celebs like Shawn Mendes and Justin Bieber started their careers as YouTubers.
From the perspective of business, video marketing has become a giant. No one can deny its effectiveness. Brands like Walmart, Red Bull, and PlayStation have YouTube channels, which host millions of views every day. Even ISPs are not behind in this. If you want to subscribe to a Spectrum package, you will see a number of videos on YouTube by Spectrum customer service.
These videos thoroughly address all sorts of possible queries of customers. Hence, profitable business. Whatever the size of your business is, incorporate video marketing today and take advantage of YouTube!
6 Reasons Why You Should Try Video Marketing on YouTube to Enhance Your Business
Here are some reasons, which will make you consider YouTube seriously for your business:
- Generate Great Traffic Volumes
- Get Attention
- Increase ROI with Multiple Channels for Video Marketing
- Boost Your Rankings on Search Engines
- Viral Marketing
- Reach Audiences Worldwide
Let’s know them better.
Generate Great Traffic Volumes
According to recent stats, there are more than a billion active users on YouTube today. This implies that they watch a billion hours of video each day. Imagine the potential of traffic opportunities. You can reach millions of viewers across the globe with your powerful video content.
If you get creative with your video content, you are sure to engage viewers and generate more traffic. Moreover, YouTube is a cost-effective marketing strategy. Every modern smartphone user uses YouTube. This gives us an insight into its reach. Traditional marketing methods like TV have no comparison with this incredible mode.
Contemporary users prefer live TV to traditional cable. Which is why there is a massive shift towards YouTube and similar forums. Around 81% of businesses have already started using video as an effective marketing tool. Here are some forms of video that you should give a try:
- Explainer video
- Training video
- Customer stories
Do you know that YouTube ranks second in the list of most visited sites? This fact gives an insight into the extraordinary potential it holds for exposure. It also gives an insight into the fact that no matter who and where your audience is, they would be using YouTube anyway.
But, here is a concern. The competition is intense out there! According to the 2015 stats, more than whopping 400 hours of video is uploaded every minute to YouTube. Your content has to be catchy and engaging enough not to get lost in the crazy shuffle and hordes of content.
Focus on coming up with captivating videos to stand out from your competitors. It’s a good practice to research their strategies and then focus creatively on what they are not giving much attention to.
Increase ROI with Multiple Channels for Video Marketing
Whenever you market a business using video, you expect to see ROI. Otherwise, it’s an evident wastage of resources. According to a survey, 78% of the marketers report that incorporating video in their marketing strategies has given them an improved ROI.
A number of other video streaming platforms are in the industry now. But, remember that YouTube stays to be your bread and butter for all your video campaigns. It doesn’t mean you shouldn’t utilize other forums. Take the advantage of short live videos on Facebook, Instagram, and Snapchat.
Use video for sharing in the newsfeed and as stories to engage more people. Posting a chunk or highlights of a long video on social media sites and giving a YouTube link to the full video is also a good strategy.
Boost Your Rankings on Search Engines
Did you know that Google acquired YouTube for $1.65 billion in 2006? They did it to dominate the ‘search’ world. It is because of this reason that YouTube videos often rank high on Google search results. You can achieve incredible SEO results if you build a creative marketing strategy.
If you look at the searcher’s behaviors, studies show that around 80% of the entire internet traffic will be represented by video by 2021. Google is ranking video content higher and higher.
The very term ‘viral’ gives us a sense of excitement. You must have seen one of those videos, which become increasingly viral. From the videos of sneezing baby pandas to the catchy chorus of the song Despacito, we see how views per video escalate to billions. Recognize the potential of viral video content and take advantage of it.
Reach Audiences Worldwide
Isn’t YouTube an international sensation? People across the globe use it every day on their systems and smartphones. The mobile-optimized version of YouTube has further augmented the use and popularity of the said forum. It is available in 88 countries worldwide and in 76 languages.
No wonder it is an online giant. The level of availability is incredible. You have tons of reasons to incorporate YouTube in your marketing strategies.
I was watching Spectrum’s YouTube channel the other day and the tutorials comprehensively described all the features of Spectrum Internet plans for both mobile and desktop users. That’s how you should go about it too. Introduce and explain your product/service in good detail.