In recent times, Facebook has changed its features, especially about “like” and “share”, in a dynamic way. Instead of focusing on the number of likes, it’s now important to notice the quality of friends or followers. Facebook share is essential for an individual or business as it’s an effective form of engagement and driving traffic.
Likes on Facebook may seem convenient, but sometimes it’s nothing but a meaningless measurement. On the other hand, a share is better since it’s a more social endorsement and can get noticed quickly in the people’s newsfeed who shared the post.
Though showing off the number of fans is common among businesses. They face difficulties in understanding the effectiveness of social media efforts. But they must start thinking about upgrading their strategy because Facebook is reducing the organic reach and introducing the “pay to play” concept. Therefore, in this guide, you’ll learn why Facebook sharing is important.
4 Reasons Why Sharing is Important on Facebook
Facebook is one of the best and biggest social media platforms for digital marketers. With Facebook ads, marketers can identify and target potential customers who’re willing to buy their products or services.
So, if you’re also planning to boost your posts and adopt different promotional opportunities on Facebook, pay attention to the “shares” of the posts. Where “likes” surely increase traffic in Facebook’s algorithm, a “share” for a post is important for the following four reasons.
1. A Facebook share represents quality content
If you look at a Facebook post, you can see more likes than shares. This is because getting likes on a post is, but it’s harder to achieve shares for that same post on Facebook. It requires a high level of interest for an individual follower or friend for sharing someone’s post.
So, in a word, a Facebook share represents quality content that’s indicative of increasing engagement with the community. That’s why you must make this effort to reach many audiences on Facebook.
2. A share indicates an engaging fan
The user who has shared your post likes your content so much that they want to promote it on their page or profile. It can be utilized as a diagnostic metric that can measure how well you’re creating attractive content.
Facebook is a powerful tool that gives you insight into what type of content viewers want. According to The New York Times Customer Insight Group research, the important insights are:
- 73% of Facebook users go through the information more deeply, carefully and thoroughly while they’re sharing.
- 78% of users share posts online to stay in touch with people who may not connect with them.
- 68% of users share content on Facebook to inform others about who they are and what they prefer.
- 84% of users share information because they care about the issue and want to raise awareness.
- 49% of users share because they want to inform others about the product or service they care about and encourage action or change viewpoints.
However, many users have complained that they can’t share posts on Facebook. It’s because the platform has changed its privacy settings. In order to fix this problem, change the settings on your Facebook account to make the posts sharable for others.
3. Share works as a word-of-mouth marketing than likes
If someone shares your content in their newsfeed and people from their network check that out, it increases credible endorsement. What others talk about you is 12.85x more valuable than what you talk about yourself while building your reputation.
Additionally, positive reviews and feedbacks from trusted resources always make a huge difference in the decision-making procedure. In short, when your post is shared, you convey a message to other people. Therefore, word-of-mouth marketing often becomes more important than a direct endorsement.
But there is a minor problem. On Facebook, not everyone has similar imitative values. Some have higher imitative value, whereas some have low. You may have one or two friends whose review matters to you the most. But if you talk about the fact, that’s not going to drive traffic on your page.
So, the only way out is to connect with early market makers and previous adopters to spread your content.
4. Share maximizes Facebook reach
Sharers on Facebook help you to maximize the reach and grow your community. Looking at the New York Times Customer Insight Group research (that we discussed before), 73% share deeply, whereas 49% share only to inform others about the service they care for. Additionally, 94% share thoughtfully so the information can benefit others.
It means social connectivity is increasing through a share. Especially for digitization and modern technology, reaching many audiences worldwide has become easier too.
In a nutshell, investing in social media marketing is advantageous for any organization. Through Facebook sharing, they’ll not only endorse active engagement but also grow their businesses.