SEO (Search Engine Optimisation) is the tactic of influencing the online visibility of a website (Facebook, Twitter, etc.) on a search engine (Google, Bing, etc.). If you are a digital marketer or web developer, then you should be fully aware of SEO. There are certain web developers and also companies such as Centric which deal specifically with improving the SEO of a website. This process includes writing relevant tags, using appropriate keywords, inputting both external and internal links in an article, writing an article in a certain way, and so on.
Why is it important? Because if a person is looking for the best restaurant in a city such as Dubai, then they will use specific keywords, such as best restaurant Dubai. So you should aim for your company’s website to rank higher in the search results of top search engines such as Google by applying these keywords in your article.
CMS (Content Management System) takes care of the development and alteration of content which is available on the web. Numerous users are supported in an environment which is collaborative. CMS is as equally as important as SEO, and therefore, you need to decide which CMS to pick from the wide availability at your disposal. From website design to compatibility with social media networks such as Pinterest and Instagram, the CMS you ultimately choose to use should have these afore-mentioned features and much more.
List of Most Popular CMS across the web
- WordPress: If you are a novice to website development, then WordPress should be one of your first choices of CMS. Though it began as a blogging website in 2010, it has since expanded to hosting websites as well. Due to its ease of use any person with limited CMS and SEO skills can opt to use WordPress for content creation. There are tons of SEO plug-ins to utilise on WordPress including, but not limited to, Yoast SEO, SEOquake, LinkPatrol, etc. As advertised on WordPress’s own domain: WordPress powers 28% of the internet. So you should take advantage of WordPress’s easy-to-use interface without worrying about hiring a developer though there are many available to be employed.
- Blogger: Though it has been affiliated with Google since 2003, Blogger was launched by Pyra Labs in 1999. In accordance with its name, Blogger is the go-to interface for publishing your blog online, but that doesn’t mean that its reach is limited in scope. If you wish to promote your tiny firm or side business then Blogger is perfect in that regard. Blogger has another advantage if you wish to publish your blog posts on a site then Blogger’s interface can be used to input blogs on your main website without the hassle of installing plug-ins. Its interface is also mobile-orientated so you can upload content on your blog as well as update your blog using a mobile device as well. The best thing about Blogger is that is completely free to use so all you require is a valid Google account and computer system/mobile device to start your blogging journey.
- Drupal: Drupal has the status of being one of the oldest CMS as it was established in the year 2000. Though the past versions of Drupal weren’t held in high regard by developers, the newer variants of Drupal have been applauded by experts and users alike. Unlike WordPress and Blogger, Drupal is not that easy to use and either requires the hiring of a developer or you having to learn development related skills. If you have enough knowledge of website development, CMS, and SEO, then Drupal offers over 26,000 plug-ins and 2000 free themes. Even though Drupal is one of the most complex CMS out there, it is still high in ranking in terms of SEO.
- Joomla: Since its debut in 2005, Joomla has established its name as one of the most utilised Content Management Systems. Not only is free to utilise but many web hosting businesses offer Joomla installation options as well. Between WordPress and Drupal lies Joomla’s difficulty of usage. One more disadvantage of Joomla is that it requires plug-in installations and setting updates to make it SEO orientated unlike some lesser known Content Management Systems which have these SEO features already installed. Joomla has some excellent extensions which makes it a stand-out among other CMS such as Xmap which can create site maps for free, and Sh404SEF which deletes URL copies, attaches social media links, and also manages 404 redirects, alongside other must-have features. It might not be the most easiest to use CMS but it is definitely not the most difficult.
- Textpattern: Not only does Textpattern have an ordinary interface, it is also small in size in relation to its overall power. It is a favorite among experts and novices alike due to its uncomplicated interface. It also has the unique feature of utilising Textile Syntax which transforms plain text to HTML—and this is quite convenient as many developers opt for Textile Syntax over HTML. Besides being user-specific, Textpattern is also SEO-orientated and it already has enough excellent features that you won’t have to install extra plug-ins—but if you feel the need to—then site map plug-in and contact forms are just some of the SEO-friendly extensions offered by Textpattern.