On-Page SEO optimization refers to the practice of changing the website as per the guidelines provided by search engine [ Google ] to achieve your desire position. Ranking in organic search today requires optimizing for a combination of factors that search engines consider essential — on-page, off-page and technical Part.
The Basic Fundamental of On-Page Factors are
1. Design Of the website
2. Content of the website
3. On-page Elements
Design of the website
in this part, It’s crucial to choose the right web hosting services provider, theme, design, Content structure, etc but if you not creating your site as a mobile-friendly site then you should probably never Think of SEO Onpage optimization and even SEO.
To Explain this Let me Clear the Following Points
1. Is The website is responsive?
Now responsive website matters. yes, it matters why as the majority of users accessing the internet from Mobile as compare to desktops is a much more logical reason than any other to make your website responsive.
2.How is the Experience of users on your site?
It doesn’t matter whether your site is viewed on mobile or desktop, Your website must be able to load quickly. when it Comes to user experience Speed does matter and in on-page SEO optimization speed Counts a big difference. Google cares about user experience first and most important. If they click and they don’t stick to your site the reason is just because of loading time and Google knows that very well. Website speed brutally impact Ranking as well conversion and at last automatically to ROI
3) Is Your website contains any virus, malware, or hacked?
Your reputation of Brand, Website visitors, or Profit will likely take a hit if the site is infected with malware. Questionable and irregular activity or signs of malware on your site could make your site seem untrustworthy, destroying your reputation and limiting visitors from returning. mostly malware infected in your site with Plagiarised Themes and plugins which already virus integrated into them.
Content of the website
Rule 101 of Content Optimation in on-page is Your Content must be unique which Fulfill the Requriemrnt of the user searching for it. Don’t just try to increase your Content length for sake of ranking. the Content feels good when it has what you want in short sentences. you may explain something in depth which is a detailed piece of content. try to Keep the content between 500–1500 or beyond that if it is required.
When you Copy and paste content from other sites to yours google will penalize you with panda update reason violating rule 101, in other words, Duplicate content. so always check whether your content is unique.
EAT
E — Expertise
A — Authority
T — Truest
E- A -T is the core that Google raters use to impose webpages, and websites as a whole. Google has always put high Quality on the top. E- A -T Google make sure the sites which provide quality content must be rewarded with more favorable ranking and site with less quality content get less visibility
On-Page Elements
on-page elements are the Components on the website which can be optimized as per guidelines of search engine.
Domain Optimization
Url Optimization
Title Optimization
Meta Description
Content Optimization
Headings
Internal links
Latent Semantic Keywords
Image
Social Signals
Footer
1. Domain Optimization
Selecting a name for Business is a different Topic but an extension of the Domain has a direct affair with Techniques for Promoting Your Website SEO .choosing a relevant extension for the Domain can be significant for On-page SEO optimization. Which extension is good for You? I’ll Say go with Location-based extension if your not a University or Government Location-based extension for example if your business is targeting one country.
Let us Take India as our target location country
Then GO with
www.yourdomainname.in
If Australia
www.yourdomainname.au
if the USA
www.yourdomainname.us
2. URL Optimization
optimizing URLs is another step in on-page optimization. add your target keyword in the URL so that Google can recognize what this page is about.
3. Title Optimization
Title Tag Optimization of your website informs search engines what the page is about. the limit for characters in the title is 70 or less than that. try to include these things in your Title
business and brand name and target keyword which is related to your page.
4. Meta Description
This tag is another sign to search engine which gives penetrations of more info what your page is about. the limit for characters in the meta description is between 155–160 characters.
Content Optimization refers to a practice of Optimizing factors which are directly related to Content on the web page
Headings
The Heading optimization is making one main heading by adding <H1></H1> tags to the title in the blog. there must be only one <H1> tag and The <H2></H2> and <H3></H3> tags on the page — there can be multiple instances of both.
Internal Links
Link building isn’t about doing external link building to your website. you can help search engines discover more about your website by adding internal links to the most important page of your site.
Latent Semantic Keywords
in simple words when we have one Keyword or a topic find all relevant keywords and use them in the content
For Example, See these Keywords which are relevant to the topic of Digital Marketing
Image Optimization
Every website uses images in it to make it more visually engaging Content users to read any article and reduce the bounce rate. Adding Alt-tag and name of the image helps Google to learn what is that image is about or who is in it. by this tag, your images can also rank in google image search
Social Signals
It’s single to both User and Search Engine that How Social media handles performing get the best impression with Optimized profile and Even can go with Social media marketing to promote your website
eg:
No. of Likes and Followers On FB
No. of FB shares.
No. of Twitter followers.
No. of tweets mentioning including a link to your website.
Giving a direct option to share the article of your website on their social account
Footer
Don’t overstuff keywords in anchor text in the footer of the website, give links to relevant and important pages. Try to organize linked in a pattern to follow don’t just throw them into a big list. Add your all Social media handles to the footer so that customer can also follow
Final Thoughts
Once You rectify all errors and Finalize your on-page plan implement these changes on the website. these may take time so its recommended to aim for 10–15 pages a week. if it is a new website then do all your research for the keyword, competition, etc then implement these directly into the website. This is only a part which is an SEO on-page Optimization and SEO is another part of Online Marketing, We Provide Digital Marketing course in Hyderabad.
Remember SEO is not a one-and-done deal. It’s something you should continually improve upon — HubSpot
Hope you like it.
Did I cover everything if I miss something let me know in the comments
Thanks For Reading
