Web Designing
Digital Marketing

Web Design 101 – The use of Navigation in Web Designing!


What makes a great web design? Well, this is an interesting question which certainly doesn’t come with a single answer.

To start-off, you got to remember that today web design is all about user experience. The days of lethargic attitude towards user experience are far over and today users are actively looking for websites that offer them the most interactive, easy to use and streamline navigation experience.

So, does that mean that great web design is all about just user experience?

Well, that’s not true either. Besides a great user experience, winning web design will also come with various attributes and functionalities essential to survive and grow in a competitive industry including a strong development architecture, secure browsing, engaging content, SEO compliance and much more.

Now, to make you understand we can just say that the best web design is one that’s able to interact and engage the audience with all the essential elements balanced out in the right way.

Although there are various important elements that need to be balanced out in web design, below we will be looking at one of the more important aspects that greatly influence the user experience and hence plays an important role in determining the overall value of web design; yup, we are talking about Navigations.

  1.    Navigation

To say that humans as a race are becoming more and more dependent on automation won’t be wrong. I mean, the rise of machines and powerful algorithms have made us all too much dependent on them to do every little thing we can think of.

The case here is about navigation. Today, users are increasingly attracting towards websites that offer them smooth navigation functioning. Personally, I will never waste more than a single minute if I am not able to find the relevant material for which I visited the website in the first place and that’s also true to the overwhelming majority of internet users.

Now, coming to our point, websites need to integrate a powerful, easy to use and logical navigation control in their websites that help users to jump across all pages and find any relevant material they are looking for. That’s one reason why many great web design uses “Call to actions” excessively as a mean to give the user a sense of pampering as well as to enforce them to take actions on websites.

On the contrary side, too much navigational details can also ruin the browsing experience for users. I believe that the ideal use of navigational menus should be restricted between five to ten times and can strategically be placed across the website.

Most importantly, make sure the navigation system of the website is able to help visitors jump between pages without having to revisit each page again and again. Parallax scroll, directional arrows, search options, and various others make up the navigation system of a website and the owners should ensure their proper and strategic utilization to maximize user experience.

About the author:

Taimoor Khan is a leading SEO and Digital marketing experts working as the head of marketing for Digital Gravity – a Dubai based website development and design Company. He is an avid cricketer and fitness enthusiast, who also happens to share a flare of writing on digital marketing and sports events.

I am an international Digital Marketing SEO and content expert, helping brands and publishers grow through search engines. I am Outbrain's former SEO and Content Director and previously worked in the gaming, B2C and B2B industries for more than a decade.
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