Link Building Strategies
Digital Marketing

Top Link Building Strategies for Local SEO

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If you have your own small business, a lot of time is spent getting people to find you. Nowadays, much of your marketing efforts are spent on getting your site ranked on the search engines. While some companies hire only one search engine marketing company to help them, others may want to get some links to their website to boost their SEO. All companies want more leads to increase their sales and sales.

The ranking of your website for local customers may be slightly different than the national rank. In some cases this is much easier and done in less time. This is best done by putting strong, high quality back-links on your website. Listed below is some of the top link building strategies that every company can use to build their local search engine rankings.

Search frequently for linking options:

One strategy that many local businesses can use to gain high-quality connections is to frequent links. To get more links frequently, you need to be conscientious and have a list of similar products or services with Google. Below are some searches that you can often use to find links.

Take the back-links of the competitor:

You do not call it your competitors for no reason. You will always compete with other companies. That’s just the name of the game. If you find your competition in the search results ahead of you, you must ask yourself why. With a little research, you can find back-link opportunities that you already use. There are many free tools that you can find on Google to determine what your competition uses for their linking strategies.

Create a review or a case study:

A great way to get back-links to your website and build your SEO is to go for radar on popular, local bloggers or publications. A good strategy for dealing well with them is offering a review or case study for their website or blog. You can review a product or service that you offer in return for a good back-link. Business owners value people buying or using their products and services and are prepared to write good reviews about them. It is even more effective if the review comes from another local company.

Visit other local companies:

Even though you are trying to build your SEO online in the search engines, you can still take some effective action in the city to improve your rankings. Visit other local companies in your area and work with them. The better you establish a relationship with companies in your area, the more you can help each other. This is best if you work with other companies that are not in direct competition with you. You can not only talk to local companies, but also people in other places, such as: At network events, suppliers, associations and manufacturers.

These are just some of the best ways to start building local SEO links for your business. The important thing is that you never stop creating links to your website. If you’ve achieved a good ranking through Google, you need to work to keep it there.

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I am an international Digital Marketing SEO and content expert, helping brands and publishers grow through search engines. I am Outbrain's former SEO and Content Director and previously worked in the gaming, B2C and B2B industries for more than a decade.