Not too long back, in 2020, we all had noticed how unexpectedly COVID-19 pushed us towards a more digital lifestyle. Companies that chose to remain offline and worked traditionally due to their constraints and doubts decided to switch to the online medium within months. Few were successful, and few failed, but people understood clearly that no business could survive in this crisis, and digital medium is the way forward. Companies that already had a significant online presence discovered new business models alongside the existing ones. And this unexpected crisis globally and its positive aftereffect in the digital sector also brought new website design trends in shopping, communication, and how to remain fit and healthy mentally and physically.
People worldwide spend more time online, be it on smartphones, tablets, laptops, or desktops. Therefore, businesses are now finding ways to develop online solutions that can keep the audience glued to their online devices, especially as the COVID-19 has forced many to stay indoors and remain connected virtually.
To ensure faster, easier, and visually appealing websites, we have listed the top 5 web design trends that will control our digital world in 2021.
1. Dark Mode is Getting Popular
Though white or bright backgrounds look simple, portraying a minimalist aesthetic, they can be strenuous and uncomfortable for the eyes if exposed for a long time. So we see, recently, an increasing number of popular websites and mobile applications have started using dark mode. Along with being comfortable to the eyes, the dark mode created an excellent contrast for texts. It ensures content on mobile devices is easily read, even in bright sunshine.
2. Augmented Reality (AR) for More Engaging Content
Augmented reality (AR) creates completely new user experiences. In 2021, we will see increased use of AR technology, especially for online stores. Till now, we could see a few images of a product from different angles, but now with AR technology. We will be able to see products in a real-life condition, can even rotate them in any direction, or also try them on while sitting in the comfort of their house. Augmented reality can make your mobile app and website design look more engaging and entertaining. It creates an interactive connection between the digital and the real world.
3. Parallax Scroll Transformation Amplifies Visual Response
While scrolling down a page or mobile application, it is quite natural for users to skim through the content. Scroll transformation helps visually guide the interaction to make users aware of certain content or content users might have missed. The simple logic behind this is when users are engaged with the content and activities happening on their screen, to become more interested.
When users are involved in things happening on their screens, it increases their interest. In 2021, the trend is to amplify the visual response users see while scrolling up and down the website and mobile application. This allows you to change the colour scheme, replace it with complex designs that transform images & graphics on the page or even change the whole layout. In this, the website background moves at a slower pace than the foreground. Parallax is based on optical illusion and makes users feel like they are landing on a new website design every time they move to a new web page.
4. Color Schemes That are Easy on the Eyes
It is pretty common for people to have eye pain after sitting in front of a screen for hours. In 2021, we will see designers taking this seriously and introducing more pleasant and eye-friendly colours. For example, soft green tones or pastels will find more place in websites and mobile apps.
5. Vintage Typography Creates an Appealing Interface
The font that we see many websites following these days looks like vintage-inspired typefaces, among many. However, just opposite to the retro fonts used in the past many years, people are now inclining towards more elegant font designs. Reputable typeface designers skillfully mix the aesthetics of old vintage lettering with current trends and combine it with the functionality as per today’s design needs. In 2021, we will find web designers using these fonts to create an appealing interface.
Above, you will find only the top five website design trends we will see in 2021. No doubt, many other trends are not mentioned here, like – neumorphism in user interfaces, abstract graphics, illustrations, animations, etc. However, you can use them on your websites and mobile apps to remain ahead of your competitors.