One of the key problems for many new bloggers is to introduce their website in front of the new audience. In spite of the fact that marketing on social media is a great way for launching your brand, it can be a time taking method to get organic traffic through these channels.
You must be wondering, in the age of digital media, if not social media then “what is the fastest way to reach your target?”
This strategy has been used for years and continues to be a powerful way to engage a new audience. In today’s blog, we’ll discuss the principal advantages of guest posting and how can you get benefit from this strategy in 2019?
What is a guest post?
Guest posting is a method of contributing a post to other blogs in order to get traffic from their webpage to our website. This method of sharing knowledge with the audience of a host blog and to invite them on your site generates links. Links building is a basic ranking factor in search engines. In addition to other marketing considerations, guest blogging in SEO offers a strong opportunity to secure a link from another site.
Let’s discuss the best 06 reasons you should buy guest posts in 2019
Appeal a new audience
Blogging only on your own blog is not enough for brand awareness. You can’t increase organic traffic, unless you will target a new audience. The limited audience does not increase the influence of your company and cannot help to spread it around. On the other hand, guest blogging gives a vast opportunity to switch users from one site to the other and cause to gain customers in a systematic way. However, you should not only focus on building links for new customers. You can also leave a good impact with a guest post on those who are already engaged with your website and visit webpages on which you have published informative content.
Google and other search engines have advanced robots that can detect the quality of your traffic. If you have ever done SEO, you must be aware of the types of traffic. Organic traffic is given more value by search engines rather than other kinds. One of the key step to acquire organic traffic is guest blogging. It allows readers to jump from one blog to another in search of quality products provided by you as a guest. Clicking on backlink and visiting your site by them means they want to see and know more about your services. That’s how you get quality traffic in a logical way.
Improve your Online Authority
Why should people believe that your source of information is reliable?
When you publish content on different authoritative blogs, people tend to believe the credibility of your information. In terms of SEO authoritative stands for trustworthiness. It’s a great but very simple concept. An Authoritative blogger wants you to write on their site means you have quality content. Hence, one trustworthy page is helping to increase your trustworthy on the internet. More you get online authority more you get chance of ranking on Google.
Another great advantage of guest posting apart from traffic is the ability to gain far more subscribers in one day than you will get in one month. Keep in mind only loyal users subscribe to your blog. Your subscribers get updates and want to learn more about your brand. They advertise information gathered from your website in their community. Therefore, they are a great source of free advertisement of your blog.
Generate More Leads
Other than building links, the conversion rate is also a factor for successful SEO. Undoubtedly, guest posting can bring huge traffic but it depends on you “how you generate leads through them?” Try always to create an actionable step on your blog to generate a qualified lead. Otherwise, the percentage of leads can decrease in spite of the fact your blog has more traffic.
Expand Relationship Circle
Guest Blogging is a sign of building good relationships with different bloggers and writers personally and professionally. It is good to be a part of the community that belongs to your business. This strategy does not only help to build professional relations but also gives access to the core of the market and keeps you aware of all new happenings and strategies of competitors. It also increases your reputation and makes you an authoritative figure and a trustworthy source of content.