By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
FrizzTechFrizzTech
  • Business
    • Automotive
    • Crypto
    • Education
    • Finance
    • Healthcare
    • Industries
    • Investment
    • Legal
    • Market
    • Money
    • Moving
    • Real Estate
    • Retail
    • Startup
  • Lifestyle
    • Beauty
    • Culture
    • Drink & Food
    • Fashion
    • Hair
    • Health
    • Jewelry
    • LGBTQ
    • Parenting
    • Women
    • Sex & Relationship
    • Society
  • Entertainment
    • Awareness
    • Celebrity
    • Funny
    • Gaming
    • Movies
    • Music
    • Sports
    • Shopping
    • Science
    • Television
    • Travel
  • Tech
    • Digital Marketing
    • Gadgets
    • Mobile
    • Smart Home
    • Reviews
    • Windows
  • How To
    • Android
    • Apps
    • Email & Messaging
    • Game
    • IOS
    • Mac
    • Office
    • Software and Tools
  • Decor
    • Construction
    • Design Ideas
    • Events
    • Furniture
    • Gardening
    • Home Repair
    • House Keeping
    • HVAC
    • Kitchen
    • Painting
    • Paste Control
    • Plumbing
© COPYRIGHT 2022 | ALL RIGHTS RESERVED
Reading: The Ultimate Guide To Create Your Own Brand Identity
Share
Notification Show More
Latest News
How To Get To Inazuma In Genshin Impact
How To Get To Inazuma In Genshin Impact
November 23, 2023
LinkedIn Endorsements Vs. Recommendations: Which One Matters More For LinkedIn Ad Optimization?
LinkedIn Endorsements Vs. Recommendations: Which One Matters More For LinkedIn Ad Optimization?
November 21, 2023
Ted Lasso Season 4 Release Date, Story, Cast And More
Ted Lasso Season 4 Release Date, Story, Cast And More
November 19, 2023
The Importance Of Effective Clinical Nursing Placements
The Importance Of Effective Clinical Nursing Placements
October 26, 2023
How to watch Raya-and-The-Last-Dragon-banner -frizztech
How to Watch Raya and The Last Dragon Online
October 8, 2023
Aa
FrizzTechFrizzTech
Aa
  • Business
  • Culture
  • Entertainment
  • Society
  • Tech
  • How To
  • Business
    • Automotive
    • Crypto
    • Education
    • Finance
    • Healthcare
    • Industries
    • Investment
    • Legal
    • Lifestyle
    • Market
    • Money
    • Real Estate
    • Retail
    • Startup
    • Science
  • Culture
    • Celebrity
    • Sex & Relationship
    • Digital Marketing
    • Funny
    • Parenting
    • Drink & Food
  • Entertainment
    • Movies
    • Television
    • Gaming
    • Travel
  • Society
    • Awareness
    • LGBTQ
    • Women
    • Activism
  • Tech
    • Mobile
    • Gadgets
    • Smart Home
    • Reviews
  • How To
    • IOS
    • Mac
    • Android
    • Apps
    • Game
    • Office
    • Windows
    • Email & Messaging
Have an existing account? Sign In
Follow US
© COPYRIGHT 2022 | ALL RIGHTS RESERVED
FrizzTech > Blog > Lifestyle > Culture > The Ultimate Guide To Create Your Own Brand Identity
Culture

The Ultimate Guide To Create Your Own Brand Identity

Admin
Last updated: 2018/12/29 at 11:24 AM
Admin
Share
The Ultimate Guide To Create Your Own Brand Identity
SHARE

Brand identity is a crucial part of every business that combines its core values, vision and message in a compact manner and finally conveys it to the target audience. Just like we human are identified by the clothes we fear, friends we hang out with and food we eat, a brand also needs an identity which if not created, the brand stays incomplete. Having a brand identity ensure that customers can recognize you and connect with you. An outstanding brand identity inspires trust and trust inspires loyalty.

But the main question remains how to create such a brand identity that can leave a long lasting impression on the customer’s mind? Well, that’s what we are going to discuss here. But before that, let’s analyse a few concepts that you must clarify first.

  1. Find the voice of your brand

By voice, I mean the personality that you as a brand, represent. But finding this personality is not so easy. It is a well thought process that requires deep analysis. As a brand your aim is to make your customers fall in love with you.

So let’s do a simple exercise. Imagine you are having a conversation with your ideal customer. And say, everything you say is perfectly taken by the customer and he is head over heels with you. Now what was this ideal conversation you had with him? How did you end up evoking the right emotions? What are the terms that you used while trying to convince him?

Now let’s take this analysis one step further. Imagine, now this customer is convincing his friend for your brand. How is he talking about you? In which form he is endorsing your brand?

These are some crucial questions, analysing which will help you clear out the basic concepts. It will help you know what tune, vocabulary, you need to use while representing your brand.

  1. Identify your core values

The key to having a successful brand is to stay committed towards goals, not profit. Although money does hold very importance and ultimately is the end game, but your audience will be able to connect with you only if they know that you believe in something bigger.

Showcase the added benefits they get by getting associated with you. Does choosing your brand, makes them confident? Does buying from you makes the environment pure? Are you helping some NGOs by money earned from your customers?

Although not moneywise, but these added benefits if provided will help your audience connect with you on personal level. You need to create a list of these core values and analyse how you can connect these core values with your brand.

How to design your brand identity:

Now that you have done the conceptual analysis, let’s get to the actual part. Without a design your brand is incomplete. The design of your brand is a huge part of your brand identity. Let’s see how to create one:

  1. Identify the design that matches your target audience

In the previous example, let’s analyze the fashion sense of you as brand. Were you trying to represent your brand as a sleek look or a funky one worked best? Was it minimal or vibrant one? Was it classy or modern? You must understand these aspects before finalising a design for your brand.

  1. Design a logo that says it all

The logo of your brand is not only important for its identity but for its name too. The purpose of a logo is to capture the attention of your audience with a one memorable visual. For your logo designing needs, Canva is a great place. With hundreds of ready to use logo designs, you can get an attractive logo within minutes. And the best part, it is absolutely free. So try it now.

  1. Select colors and fonts wisely

Colors make a huge different and so do fonts. Both of these must be chosen keeping your brand and target audience mind. Having funky fonts on a medical website will make you look stupid and dumb. You don’t want that, do you? So before finalizing both of these things, try to understand the message that you want to convey with it and match it accordingly.

  1. Find out the perfect tagline

Tagline is important and makes you stand out. The tagline you will choose will not be decided overnight. Try to incorporate your brand and its core values in it. Though it is a bit difficult to represent you at your best in so little words, but that’s what you have to learn and that’s why it is a bit time consuming. But once you have penned down a perfect tagline, you will start witnessing benefits.

So friends, this was my perspective on building an effective brand identity? Do you have something to share? Would love to hear in the comments below.

You Might Also Like

Graduate School Cover Letter: Most Frequent Mistakes to Avoid in Your Writing

7 Best Tips To Make Your Vehicle Pet-Ready

How to Financially Support a Child

3 Tips For Planning The Ultimate Surprise Party

What You Need To Know About Housing For Seniors

TAGGED: Brand Identity

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.

   

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Admin December 29, 2018
Share this Article
Facebook Twitter Pinterest Reddit Copy Link Print
Share
Posted by Admin
I am an international Digital Marketing SEO and content expert, helping brands and publishers grow through search engines. I am Outbrain's former SEO and Content Director and previously worked in the gaming, B2C and B2B industries for more than a decade.
Previous Article Best shoes polish tins manufacturer in India Best shoes polish tins manufacturer in India
Next Article Troubleshooting Router Setup Errors Viable Tips For Troubleshooting Router Setup Errors
Leave a comment

Leave a Reply

You must be logged in to post a comment.

Stay Connected

248.1k Like
69.1k Follow
134k Pin
54.3k Follow

Latest News

How To Get To Inazuma In Genshin Impact
How To Get To Inazuma In Genshin Impact
Game How To
LinkedIn Endorsements Vs. Recommendations: Which One Matters More For LinkedIn Ad Optimization?
LinkedIn Endorsements Vs. Recommendations: Which One Matters More For LinkedIn Ad Optimization?
Business
Ted Lasso Season 4 Release Date, Story, Cast And More
Ted Lasso Season 4 Release Date, Story, Cast And More
Entertainment Television
The Importance Of Effective Clinical Nursing Placements
The Importance Of Effective Clinical Nursing Placements
Healthcare
//
The stories that we cover specialize in a wide niche which includes News, Lifestyle, Fashion, Entertainment, Technology, and Women. The purpose of the blogs and articles is to keep you updated and significant information stays in your mind.

Quick Link

  • How To
  • Tech
  • Business
  • Entertainment
  • Culture

Quick Links

  • Home
  • About Us
  • Advertise
  • Contact
  • Privacy Policy
Subscribe to Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

   

FrizzTechFrizzTech
Follow US

© COPYRIGHT 2023 | ALL RIGHTS RESERVED

Removed from reading list

Undo
Welcome Back!

Sign in to Editor's Account

Lost your password?