Digital Marketing

Technical SEO: How to Manage WordPress

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Practical tips for SEO optimization of a WordPress site: After having talked to you about SEO copywriting and the importance of writing texts with a view to Search Engine Optimization, today we will give you some advice for the optimization of a website created through WordPress. As we said in our previous article, the writing SEO is not sufficient for the positioning,

But it is necessary to follow the other rules for on-site optimization to improve the chances to position themselves at the best on search engines according to the searches made by users.

We recall that the SEO must always be placed in a broad strategic and long-term strategic perspective: in this way it is possible to obtain concrete results from several fronts.

Let’s take a step back: what exactly is SEO?

The Search Engine Optimization is the set of actions useful for indexing and positioning a website whether it is whiteboard animation service production sites or anything. Although often used as synonyms, indexing and positioning are two very different things. Indexing means that the URL of a website has become part of the Google index (to find out if this is so you just enter the address of the web page in question in the search bar:

if it appears it means that it is part of the index), while positioning is what guarantees real visibility. Owning a positioned site means having a visible window on the first page of Google according to the keywords searched by users.

Positioning is therefore essential for increasing your organic search traffic. Several studies have shown that they are the first 5 websites in SERP to get the most clicks and this means doing several useful actions to the goal, including SEO on-page optimization.

Tips for doing SEO on WordPress

The Google algorithm pays particular attention to four factors:

  • Contents;
  • Popularity;
  • Reputation;
  • Incoming and outgoing links.

Precisely for this reason, you need to understand which way to start to optimize your website. Here are our tips to get started.

Care for the SEO title and the Meta description

For all the pages of your website and not just in the articles, you will have to pay close attention to the SEO title and the Meta description. In reality, the latter does not have a particular value from the SEO point of view, but it is still useful to take care of it in order to attract a greater number of visitors to your website.

Pay attention to mobile devices

It is widely demonstrated that, to date, most of the global web traffic arrives from smartphones. Precisely for this reason Google rewards websites with a responsive and even mobile-first design.

Connecting at any time, from anywhere and the device has become a very common practice and certainly, you will do it yourself. Offering as much positive experience as possible to your users will reward you on search engines.

Invest in content marketing

Periodically offering quality content to users (written in SEO) is an excellent way to promote positioning. Moreover, among the actions to be taken with a view to developing a good strategy based on SEO copy, it is necessary to keep constantly updated articles written previously and if there is a need to change the URL it is essential to activate a redirect to avoid the 404 error (not positive for users and for Google).

Moreover, to avoid penalties it is important not to work on the same keywords on multiple pages and avoid duplicate content.

Pay attention to the loading time

For WordPress, there are several plugins to speed up the loading time of a web page. The most used is definitely WP Super Cache, a free tool that can be installed very easily. It is proven by many research that having a fast website helps with conversions, as users have a much lower abandonment rate than slower web pages.

Use plugins to help you optimize pages and articles

Yoast SEO and All in one pack SEO are the most used plugins as a guide to the optimization of pages and articles according to the keyword and correlates chosen during the keyword research phase. Although the famous green tick of Yoast is not decisive, it is certainly a valuable help to start working on SEO on the page with WordPress.

The installation of these tools will also remind you to optimize the images that you insert within your website, by inserting the main keyword within the ALT attributes.

Create internal links and for external links use no-follow (responsibly)

Create a structure similar to that of Wikipedia, so with internal links that refer to one article to another according to certain keywords, it is important for positioning purposes.

Furthermore, it is always important to use the no-follow when linking to websites with low domain authority and to speed up the insertion of the attribute there is a simple installation plugin called Title and Nofollow for links.

More tips for doing SEO with WordPress?

What we have shown you today are just some of the actions to do SEO on page. Working with SEO is not easy, you need to be able to use many analysis tools, help and monitoring such as Google Analytics, Search Console, tools like SEM Rush or SEO zoom (just to name a few) and you need to be constantly updated on changes to the algorithm Google, determining for the visibility of a website.

Recall that in order to achieve real and measurable results it is important to include the EES in a broad-spectrum and long-term strategy so that we can measure the best actions to be taken.

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