Are you thinking that your SMS campaign is not producing positive results as it should? With close to 22 billion text messages delivered every day there is reasonable degree of competition already in the market. Number of SMS keeps on flowing and it becomes necessary to approach SMS marketing in a correct manner.
Via a bulk SMS gateway provider messages can be send out to intended prospects. It would force customers to go through the messages and initiate a call of action at the earliest. For a successful SMS campaign following points are important
Outline your goals
A precise marketing strategy begins with clear outlined goals. SMS is no way different and before you start a campaign figure what you are trying to achieve out from a SMS campaign. The goals might include segmentation of customers or giving a warm welcome to new users.
Be aware of SMS
Be aware of the various types of SMS on offer. First are promotional messages where a sale pitch about an offer or product is revealed. Secondly transactional SMS reveals clients about account balances or updates. Thirdly SMS gateway service provides OTP that acts as an extra layer of security.
Know your audience
If you are a seasoned campaigner in SMS marketing by now you might be aware of your target audience. In case if you are just finding your feet it is a trial and error module. Once you start very minute you would information to collect and work upon.
An effective SMS marketing campaign helps you to develop a marketing campaign. Easy campaign information on automation and creation flows are managed with routes of customer segmentation is specified.
For any successful SMS marketing campaign feature of opt in is important. You need to make the process easier for a customer via opt in through websites, social media channels or explore other options.
Follow up campaigns
Once customers have exercised an option of follow up, it is high time you design an effective marketing campaign. Some steps are
- Pattern of SMS
- Call for action
- Frequency of SMS
Know the copy
The time is right to proceed with a SMS copy. To achieve best of results follow the below steps
- Since you have a character limit of 160 characters keep messages to the point
- Personalized way of addressing customers by their name would be beneficial
- Some form of content that is valuable to your customer can be provided
- Adding of short URLs
Yes there is no need to add each and everything in a SMS. For an ideal SMS signifying some sort of expiry date it would initiate an immediate call of action.
To conclude sending out SMS is only one step of your marketing campaign. Nailing the deal means taking stock of successful data and working on it in the future. Your SMS should reach the right audience and frequency has to be spot on.
All the above steps ensure that your SMS campaign is on track and achieves positive results.