Search engine optimization and social media marketing are often viewed as two major components of digital marketing strategy. They both are very distinctive but have more convergence than we believe. SEO is the practice to increase the quality and quantity of traffic to your website through organic search results. With the help of SEO, you can easily attract visitors to your website. Social media marketing uses social media to connect with the audience so that you can build your brand, increase your sales, and drive traffic to your website.
Some of the similarities between Search Engine Optimization and Social Media Marketing are –
Both are popular
Google processes 4 billion searches every day. The same numbers of people are active on social media as well; this means roughly half of the world’s population uses the internet. This is why digital marketers need to account for both social and search optimization. They are the first place where most of the population will hop before buying anything.
People use both to find answers
The primary purpose of a search engine is to provide the answers. Whether a user types a question or simply input the keywords to find the information, they are trying to find the answers to solve the problems. Social media does not explicitly provide the solutions, but users log on to satisfy their curiosity. They check what my connections and friends have to say about an even.
Both are critical
Two of the easiest ways for a customer to vet a company are – checking their social media account and finding them in the Google search. It is quite easy to tell on the basis of brand ranking, SERP display, and website structure whether the companies have a digital sound strategy or not. If it is difficult for an individual to find a company through social and search or a poor first impression, then the credibility crashes immediately.
Where do Search Engine Optimization and Social Media Marketing can work together?
Search engine optimization and social media marketing are fundamentally different; there are entirely different companies and job titles dedicated to working specifically to each of them. It is quite important to know where the two intersect and complement one another.
– Keyword application and research
Keywords are very important; they form the backbone of the best answer content strategy. The Intel, which is diverted from these efforts, can easily apply to social media marketing. People use both channels to find answers. Search queries and phrases are pertinent to the audiences and can align the content. When you use the right content more often in your conversations, post, and engage your content around them, your brand is more likely to show up on the feeds of the people interested in it.
– Social content can show up in search.
When you try entering your brand or company name in a Google search, you will find your website’s home page. The second and third results can be the pages from your domain. This is because the search engine will crawl your website, and the majority of social links within the SERP will appear for the branded search terms.
Social media impact on SEO
There has been debate about the impact of social media signals on website search. But social media doesn’t directly affect SEO. Social signals have an impact on other factors that affect the ranking, such as traffic.
1. Drives traffic
Traffic is one of the major ranking factors, and social media affects your website traffic by offering more visibility to your content. When more and more people share your content within their network, they will send more traffic to your website, which can boost your ranking.
2. Profile rank in search engine
Your social media profile is not only confined to social media only they rank in social engine results, but they are visible in your search results mainly on the first page. Therefore your brand can increase your search engine visibility and drive more traffic by creating and optimizing social media profiles.
3. Improves content reach
Social media is an excellent platform to ensure that your content reaches the maximum number of people. On search engines, people can only find your content when they search for a relevant keyword. On social media, you will get your content in front of those people who don’t even want your content. Maybe your content will not get any influencer to share your content, but you can look for the people who might want to share it.
4. Social media platforms are the search engine.
People not only look at things on search engines; social media platforms also serve as a valuable search engine platform. There may be several people who can find your page, profile, or content through social media search. Moreover, it is also important to optimize your content and social media page with relevant keywords to boost your visibility.
You can also use tools to look for the keywords your competitors are ranking and which keywords are getting clicks. This will give you an idea of which keyword you should use to give more visibility and drive more clicks to your website.
5. Local SEO
Your local SEO also gets affected by social media. The name, address, and phone number of your business also play an important role in your local search engine ranking. Suppose you maintain constant NAP information across your website and listing. In that case, Google will consider your business more credible, and it can also boost your ranking in local search results as well. That is why it is essential to use NAP information in your social media profile, website, and local listing.
Moreover, some social media platforms also let you tag your stories and posts; this is one of the great ways to gain more visibility among the local audience and expand your reach.
Wrapping Up
Social media platforms play a vital role in your overall SEO strategies. It does not directly affect your ranking, but it mainly works by bringing your brand and content more visibility, which drives more traffic to your website. Your social media profiles also rank among the regular search results; therefore, optimize them for the search engines. This will surely boost your SEO strategy.
