Around 20% of new businesses fail within the first 2 years of being open; only 25% make it to over 15 years. Being an entrepreneur isn’t easy, so if you’ve survived the odds, then congratulations! While you don’t have to worry about closing up shop, you might have the opposite problem: so many customers are coming that you’re absolutely overwhelmed and don’t know what to do. In this case, creating a waitlist can be a good idea. But how can you do so effectively and efficiently?
Read on to find out how to create a waitlist for success!
Use Pen and Paper
A quick and cost-effective way to create a waitlist is to use pen and paper. This is most suitable for the food service industry, as you’ll only need to keep track of customers on an hourly basis. If this is your desired route, make sure you set up your waitlist sheets before rush hour starts. Have clear-cut columns for names, party sizes, and desired mealtime if they’ve called ahead and reserved a table.
You should also have a system for no-shows (question mark) and seated (crossed off). Ensure that your staff is trained on this process so no customer is left unattended.
Use Your Email Service Provider
A simple way to create a waitlist is to have an opt-in form. This is best done through a landing page users can click on when they’re interested in working with you but you’re unavailable. Make sure you have an associated tag with this opt-in form so that after the users are done filling it out, they’ll be sorted correctly.
When you’re ready to take on more customers, you can then send out an email to the tagged users. You can even divide that list further by sorting by date, number, etc.
Use a Waitlist App
If you’re always on the go or prefer to use your cell phone/tablet, then consider using a waitlist app. You can create a waitlist by simply getting your customers’ phone numbers, which makes it very easy for them! They don’t have to sign up for anything, nor do they have to download any programs either.
Even better is that you can sync the waitlist across several devices, so if you need to transfer the list or share it with staff, it can be done instantly!
The app can also recognize repeat customers, so you can increase retention as well.
Know How to Create a Waitlist Like a Pro
By knowing how to create a waitlist, you’ll be able to keep track of everyone who wants to use your services or buy your products. That way, not only can you understand demand (and provide proper supply), but you can also keep your customers happy and increase buzz over your company. It’s a win-win situation!
If you liked these waitlist creation tips, then keep reading our blog for more helpful info!