While young people treat social media as a source of entertainment, the elderly use it primarily for sharing jokes and anecdotes. Businesses also base their social media strategy exclusively upon sharing content on a daily basis. This may be a seemingly outstanding strategy but it won’t necessarily tempt the followers into interacting and sharing your content.
The new strategy behind social media engagement is slightly different as to what is perceived by the vast majority. Think about your audience when posting content on your social media profiles. In other words, instead of making the post about you, make it about the audience.
As a business owner, your goal should be to make your presentation interactive and fun. Create likeable and shareable posts so that your readers love to share it with others.
Social media is not only for sharing information; you can also gather data that might help you develop a more effective social media strategy in the future. Exchange information to make social engagement more impactful. Here is how you can make the most of your social media presence:
Use pictures and videos
Recent studies have shown that up to 200% higher interaction rate can be achieved by showing pictures and videos. Instead of displaying plain text, you can hike up social media engagement by adding audiovisuals like a short video message or perhaps a catchy graphic design. We all know the famous saying that a picture is worth a thousand words. If used the right way, it can help generate more sales. Make sure to use visuals which are engaging and relevant to your brand.
For instance, you can film one of your staff members or customers while they were talking about your products or services. You can also add tips and tricks to make your videos more interesting for the viewers. Show your followers that you genuinely care about them. Make them realize that you want them to be part of your success too.
Use wit and humour
Entertainment is what people like the most when using social media. If your social media posts nothing but marketing and promotional content, your audience will stop viewing and sharing your content. Infuse wit and humor into your posts.
Timing is crucial
In order to increase social media engagement and subsequently, your sales, an important thing to do is find out when your followers are active. The best way to reach the maximum audience is by posting content when followers are most likely to be online. Post your content at the right time and on the right platform.
Businesses of all sizes are using social media platforms to promote their products. If you are a running or a new business and need proper social media or complete digital marketing services then Consult with a reputable digital marketing agency in your area. A professional company can provide you with comprehensive digital marketing strategies including social media management, branding, SEO and other Online advertising options!
