How smartphones are changing the movie business
At the latest since the beginning of the Industrial Revolution, at the end of the 18th century, the increasing technological advancements have changed our lives to an ever-greater extent. However, at no other time or epoch has this progress taken place more rapidly than it does today.
With the birth of the smartphone in 2007, it became possible to access compiled and collective knowledge on the World Wide Web from almost anywhere in the world – conveniently, compactly and with just a few entries on the touchscreen.
The multifunctionality of the smartphone can be compared to that of the well-known Swiss army knife. In addition to Internet access, the ability to play various media such as music and videos, and the original functions of every mobile phone, almost every smartphone has an integrated camera for taking photos and videos.
The quality of such recordings has increased considerably in recent years, to the point where it is becoming increasingly difficult for the untrained eye to distinguish material captured with a smartphone from that of conventional, professional film cameras.
As a result, every owner of a high-end smartphone has the ability to take high-resolution, professional-looking photos and videos.
Film directors also seem to be discovering this possibility recently. As early as the beginning of 2018, the first films shot exclusively with a smartphone flickered across the screens in cinemas. One of the probably most prominent examples here is the horror thriller “Unsane”, directed by Steven Soderbergh.
The fact that everyone now has a utensil that is capable of producing professional-looking video material at the touch of a button, at least for amateurs, inevitably leads to more content. This is usually published and distributed on social networks or on various blogs.
As a result of this strong growth, video content of ever better quality will have to be produced in the future in order to continue to stand out from the masses. This can be a particular problem for companies that depend on the successful distribution of their (advertising) videos.
But just because more people than ever have the theoretical ability to quickly and easily produce high-definition video productions, this does not necessarily mean that a professional result will actually be achieved.
Whoever continues to rely on professional filmmakers like Fenchel & Janisch for the production of high-quality video material will most likely continue to stand out from the majority of the competition.
Specially trained directors and producers, who are usually very flexible, can be found in pretty much every big city. They also have the expertise to produce content for which the mere presence of a smartphone is simply not enough.