Artificial intelligence – the intelligence that is showcased by machines, is gaining massive popularity due to the ever-increasing power of computers and related technology. It is rapidly becoming integral to almost every aspect of the marketing world and incorporated into many technologies. I’m sure you already know about chatbots and voice recognition devices.
Regardless of the size, type, and industry, almost every company is striving hard to coming up with some effective ways to take advantage of this innovative technology. The digital marketing industry is the one that is making the most of this fast-paced and groundbreaking technology.
There are still some marketers and entrepreneurs who are not sure whether to deploy artificial intelligence for marketing. However, there are many digital marketing agencies and brands that are willing to invest their time and energy to implement artificial intelligence into their marketing strategies to get the desired results.
Here are some areas where artificial intelligence is dramatically transforming the digital marketing world.
Offers More Personalized and Positive User Experience
Believe it or not, customers are the lifeblood of any business and content is king for a digital marketer. By strategically aligning your content marketing strategy with artificial intelligence, your digital marketing company can produce outstanding results that will surely boost your ROI. When you have an in-depth knowledge of your target audience’s buying behavior, interests, and needs, you can create customized content campaigns to allure your target audience. The plus point of harnessing the power of big data is that you can deliver a highly personalized customer experience to every single customer or prospect while improving your business processes and increasing your brand value.
Let’s take Starbucks as an example. The brand always strives hard to keep their customers engaged by offering a personalized experience through their amazing mobile app. The app not only offers personalized offers to the users but also track their stars which is the part of Starbuck’s reward program. Through the app, users can place their order and pay for them ahead of time.
A famous beauty brand Sephora is using the location technology to help customers remind of their past purchases, so they can stock up on their favorite items. With Sephora Virtual Artist app, customers can try on a number of shades anywhere at any time.
Out-of-the-box Customer Support
More and more brands are using AI-powered chatbots to build better customer experience and responding to their queries. According to a survey conducted by Oracle suggests that more than 80% of businesses plan to use chatbots by 2020. Another study published by Ubisent suggests that more than 35% of users want to interact with more chatbots which is pretty interesting allowing brands to use chatbots to interact with their customers.
Big brands such as National Geographic, Starbucks, Spotify and more are using chatbots to improve sales and help customers solve their problems. Chatbots that are powered by artificial intelligence and machine learning can have the ability to use natural language processing to create more complexed responses. AI-powered chatbots are smart enough, they can interact with customers and meets their needs in the same manner as a human customer support representative does.
Let’s take Fandango’s chatbot as an example. Fandango is an American corporation that sells movie tickets online. The bot lets users buy tickers, helps them find a local theater and watch trailers. Users have to enter their city code and the chatbot will show them the details of the show and send them the page link where they can easily buy tickets.