Digital Marketing

5 Grocery Store Marketing Strategy For 2019

Grocery Store Marketing Strategy

What do we do when we see a leaflet or a printed flyer on the Sunday morning newspaper?? Does it seem like the same old stereotype process of marketing?? There is hardly only a half-generation of people that even would make an effort to pick up the newspaper to look for grocery store special adverts featuring in there. Most people are online checking the latest products, deals and of course a nearby location of home delivery services options prior to going over to their local grocery store looking for best deals and exchange coupons schemes.

In this time of solid online era, having a super solid online system of marketing communication with your targeted audience is extremely needed for your grocery store marketing campaign to be successful.  For some of the grocery store promoters getting on to a web-based strategy to grow their customer reach might seem far-fetched, but the fact is that your targeted audience is already looking for such campaigns or some different and refreshing details of yours.

Looking towards the consistency of the popularity of online shopping, you might expect online grocery shopping to follow the same success ratio. But shopping the one more fact which we should not neglect is that going and buying stuff from an actual grocery store still wins out more than getting them online.

It has been shown in extensive research that Sixty-one percent of the general public have said going to a supermarket to buy grocery is a good experience and fifty-seven percent have reported that in-store grocery shopping as a smart idea. Considering this busy lifestyle schedules this online shopping is the best way to spend time with the family yet managing the household stock on the grocery.

The value of each marketing strategy for grocery stores is quite evident and clear now. So it’s up to grocers to come up with effective promotions to attract the audience in the right way at the right time.

Here are few strategies to try which are worth as a shooter to the targeted audience:

1. Having your website

Everything begins with your website and the inner content. Best WordPress Website Design for your grocery store is your basic level of groundwork you do which needs to be solid and up to the mark.  Precise and concrete web content will have a newsletter sign up form where you can email your customers once a week with specials schemes, a new product introduced in-store and the latest promotions.

2. Special Reward schemes

Creating a Special loyalty Reward scheme or introducing the same as a reward program allows you to deep root a whole big community of your consistent customers and the targeted shoppers. Her you basically give something great to your customers in exchange for their loyalty that has shown by consistently shopping with you.

They can redeem points that can be used into buying new products or items either they can avail of a benefit of cashback too. When you create such a loyalty program or reward schemes for your grocery store, the majority of your consumers are retained and a relationship is established with them. Indirectly they become your brand and promote the store as much as they can.

3. Mindful Stationery Branding

Store foamex signage is the first means of communication between you and your audience. But is it necessary that signage’s are kind of boards only?? Well no!! That’s not right, we are here talking about different branding gifting articles, which displays the business essential details to the customers. Disbursement of handy gifts like pens, note pads, cardholders pen drives, etc. to the selected category of customers, will give us dual benefits.

Consumers consider free gifting but yet useful items as their best friends. They will carry it with them almost everywhere, and so they carry your brand name too. This is a quite cool and effective trick for a more effective marketing segment.

4. Get Better on Your Digital Marketing side

Social media marketing can help attract more customers who would otherwise prefer to spend time at home relaxing yet buy grocery stuff from their nearest convenience store. This digital marketing option creates an easy way to outreach your targeted people in your local area. With Facebook, Twitter and Instagram, Google listing and our stores view rating and other SEO options you can consistently see the increase in sales and are also more manageable than that of managing a crowd of direct walk-ins on a weekend.

5. Special day Sales / Occasional Sales

The latest trend is that no big Brands are approaching the holiday season with the scheme of the biggest sales and all. One of the University researchers has researched that holiday sales have decreased in a lot of almost half of the options. Rather now they have been concentrating more on targeting only the big days like occasions and major public holidays — like Easter, Thanksgiving Christmas, boxing day, etc. and on.  Below is the statistical data:

By constantly observing consumer’s behaviors or psychological habits, you can easily make a promotions strategy that lowers the costs of branding and marketing with an increase in sales of grocery products which in demand. By doing so we will encourage our Old customers to be our consistent buyers as well as will attract new customers who will notice these efforts made.

By the end of 2019, we at Popat Stores are counting to reach as much as potential loyal customer base by proving ourselves best and that continues to thrive. However, there are few competitors in line who are almost at par just because there is little difference between the products they offer. But generally, all consumers would preferably take their business to the grocery stores wherever is closest.

But overall it has been very clear, those from majority people prefer to have a walk-in, there is indeed a strong stand of the crowd looking towards to buy Corelle products online. Hence considering both factors we made an effort that ultimately ends in only one thing! That is Sales Increase!!

I am an international Digital Marketing SEO and content expert, helping brands and publishers grow through search engines. I am Outbrain's former SEO and Content Director and previously worked in the gaming, B2C and B2B industries for more than a decade.