An effective law firm web design is necessary for establishing the individual or firm as an expert entity in a particular practice area. It is also helpful in attracting new clients. This does not mean that the tone of the website needs to be overtly promotional. A good design helps project the correct professional image of a firm to potential clients. At the same time, it helps create a distinct image of the entity from its competitors. Expert law firm marketing consultants insist on acquiring a well-designed interface as it will attract more traffic and also have a positive effect on the conversion rate. The following elements must be included in a law firm website to increase its effectiveness.
1. Well-structured Navigation Plan
All good websites have a well-structured and intuitive navigation system. This allows visitors to easily locate the different sections and find the information they are searching for. People navigate to this web-site who are looking for details about the lawyers at the agency, the practice areas they specialize in, and their contact details. They will also be interested in knowing the kind of clients the firm handles to assess whether it will be suitable for their purpose or not. A good layout will provide links to all prominent sections in a highly visible area so that people can reach them in a single click.
2. Ample White Space
Lawyer websites must have a simple and sober look in synchronization with the profession they are representing. White space plays a vital role in giving a professional and dignified appearance to an interface. Designers must use the negative space liberally and leave plenty of blank area around the sections or elements they want to highlight. This will not only direct people’s attention towards the desired area but will also impart an aesthetically pleasing appearance to the interface.
3. Strong And Powerful Headline
One of the most useful tools for grabbing visitors attention instantly is a powerful website headline. A majority of users read the rest of the content only if the title arouses their interest. A good headline clearly conveys the kind of service the website represents without leaving any scope for confusion. It will be helpful to engage a reputable marketing agency for lawyers. These consultants will help identify a differentiating factor which makes the law firm stand apart in a crowded field. In marketing language, such a factor is called the unique selling proposition (USP). The USP must also be a part of the headline.
4. Unique And Helpful Content
Prospective clients scan attorney websites to assess the expertise and competence of the professionals. The content of the interface can help influence their decision. Invest in unique and helpful content focused around the practice areas the firm specializes in. Find out the kind of topics most prospective clients are searching for and create content around them. In case, the lawyers at the firm do not have time, hire professional writers to compose the text. Do not fill the material with legal jargon and write in an easy to understand and relatable language.
5. Descriptive Attorney Profiles
Attorney profiles are an indispensable part of a law firm web design. People want to know about the professionals of the agency before making a decision to hire them. Create descriptive attorney profiles listing the lawyer’s educational qualifications, the institutions he/she attended, and his/her notable achievements. Remember that the tone of the content must not be self-promotional. Include a picture of the lawyer along with the necessary contact information. Do not compromise on quality and engage a professional photographer to click the image. The photograph humanizes the professionals and encourages prospective clients to contact them.
6. Compelling Call To Actions
Once visitors are suitably impressed with the content and the profiles, you need a strong call to action encouraging them to use the services. These devices play a crucial role in converting a visitor into a user. Call to actions must become visible only after a visitor has understood the value proposition and is interested in the service. These buttons must be placed on attorney bio pages, practice area pages, and below useful content. The dimensions and the color scheme of the tabs must catch visitors’ eyes and the language must be compelling enough to prompt them to click it.
7. Efficient Lead Capture Form
Many people will be hesitant to click the CTA tab or call the firm after visiting the website. These visitors must be targeted with a lead capture form. These forms allow people to get in touch with the firm without needing to use the phone or email. Create the form thoughtfully and include fields for only necessary information. Asking for too many details will discourage the people from using the form. Request them to share their name, phone number, email ID, and the practice area they need help in. Place the form on the contact and about us page.
8. Multiple Trust Signals
Trust signals help build a credible image of the firm in the eyes of the visitors. Multiple trust indicators must be placed in locations where users can easily see them. Display testimonials from satisfied clients’ reviews posted on social media, and mentions of the agency in traditional media. It will be helpful to ask existing users to give their feedback on the website, social pages as well as any other virtual outlet.
Conclusion
These are just some of the key elements of a good law firm web design. Website owners must consult experts and research their target audience to identify other sections that can add value to their interface.
