They’re almost inescapable now – when was the last time that you went out somewhere without catching sight of one of those black-and-white code boxes? Quick Response codes, known better as simply QR codes, are a way to store data that can be scanned by anyone with a mobile phone. They usually direct the scanner to a URL, making it possible to quickly and easily place the necessary information in front of your audience.
Below, we’ll examine what QR codes can do for your business and whether they’re likely to have a lasting impact on marketing.
1. QR for strategy
QR codes offer a distinct advantage for your marketing strategy in two particular ways. The first is the ability to deliver a great deal of information while keeping your marketing materials looking simple and digestible. You can place a code on a poster, leaflet or even your own business card, instantly focusing on the presentation with the opportunity for depth when the customer wants it.
The second is that you directly entice your audience to engage with your content. The promise of more to be discovered behind the code is one that’s likely to hook in a viewer, who then goes on to see exactly what you want to show them.
You don’t even need to be actively advertising for QR codes to make your life easier – they’re a tool for operational efficiency. Perhaps nowhere has this better been clear than in restaurants, where QR codes have become a vital part of their response to the coronavirus pandemic as customers scan a code to see and order directly from a menu without having to make contact with a physical object.
The amount that you’ll spend to generate a QR code depends a little on whether you use a static or dynamic code. A static code, once established, cannot be changed – it will work for as long as the target link works but, if that link breaks or is altered, you’ll need to get a new code. Dynamic codes are a little more expensive but can be edited on an ongoing basis so might be the right choice if you expect to need to tweak your message over time.
Whichever format you choose, QR codes are a relatively inexpensive option – and they can also reduce expenditure in other areas such as production costs on posters or staff overheads.
4. Here to stay
Given the advantages that QR codes offer for both marketing and operational purposes, it’s hard to argue against their value. Combined with the fact that their proliferation has been concurrent with a continuing boom in the UK tech sector, it’s a technology that looks likely to stick around for continual development. With all that in mind, why sleep on them for longer? Start discovering what QR codes can do for your business.