Today users have high expectations from your website. They would expect it to offer them value and quality. They would want a comfortable and intuitive experience. They would notice everything about your website from the aesthetics, CTAs’ placement, the impact, the layout, and so on.
All the aforementioned factors are going to contribute to the duration of their stay on your website. They would like to be able to access their required information conveniently. For instance, if you are browsing Frontier’s website to get an internet subscription. You are expecting all the pertinent information about the Frontier bundles in a prim and proper manner. Pay attention to your next browsing session. You will see yourself noticing even the simplest details about the layout and fonts. While you are just skimming through the information, your brain will be quietly giving suggestions about how this website could provide a better and friendly browsing experience.
Fortunately, you can easily make your website user-friendly.
It doesn’t matter what the size of your business setup is or how old your website is. You can always make it better for your users. This improves your standing on various online forums. And that’s exactly what you aim for. The establishment of a solid online presence. When your targeted audience finally reaches your virtual doorstep – that’s your website, you don’t want to lose them. You want to provide them an excellent experience and you should. They should be intrigued to explore your website. You want them to stick around and look at your page. If you don’t captivate them, you won’t be able to engage them.
You may find the website’s layout as something trivial. But, do you know that it can really affect the purchasing pattern of many customers. So, let us help you make your website engaging!
Top 8 Tips to Make Your Website User-Friendly
- Mobile Optimization
- Make it Easy to Go About
- Include Visuals
- Add Call-to-Action Buttons
- Run a Real User Testing
- Improve the Layout of Your Site
- Make the Navigation Intuitive
- Integrate the Chat Functionality
Let’s elaborate on them.
Mobile Optimization
We live in the age of smartphones. The modern users prefer accessing anything online on their mobiles. Your website has to be mobile-optimized essentially. You don’t want to lose any potential customers because they couldn’t access your website on their mobile phones.
Make it Easy to Go About
A website that is clear and easily understandable is a lot more likable for the users. An ideal website is simple and clear. The instructions to go about it are fairly simple too. Once a user is on your site, the buttons and calls to action should be clear for him to do what he desires to. Whether he wants to contact you, register for something, or order a product/service, the directions should be pretty easy. If the users are unable to take their desired action on your website, it will put them off.
Include Visuals
An extensive, monotonous chunk of dense information doesn’t please anyone. Even if you own a website related to technical equipment, you need to make it catchier by adding images and videos. Adding visuals will improve engagement and user experience. Visuals leave a lasting impression as compared to the written word. Just make sure that your video content is concise and short.
Add Call-to-Action Buttons
If you own a small or medium-sized business, the worst thing for you is to lose a customer who came to your website with an intention of purchasing. If you are not able to place the call-to-action buttons in the easy reach of the user, this is bound to happen. Make sure your CTAs are easily visible. They can improve the conversion and engagement. And the proper placement of CTAs boosts the trust of your users too.
Run a Real User Testing
Once you are done with the layout and design of your website, it is a good practice to run real-user testing. This will help you get solid suggestions to improve the usability of your website. You will end up making it more user-friendly and appealing. In addition to actual users, you can also try websites such as UserTesting.com to get user testing from real people and have quick feedback.
Improve the Layout of Your Site
Creating a responsive and catchy layout is essential to engage a user. And this goes for both, computer and mobile versions of your website. Never ignore the mobile-optimized version of your site because 80% of the users access your website via a smartphone. Make the navigation, zooming in and out buttons, and CTAs easily accessible.
Make the Navigation Intuitive
Whenever a user comes to your website, they would look for the navigation bar to make themselves accustomed to the orientation of the website. Pay attention to the navigation bar because it remains important throughout the browsing journey of your user. Also, it would be a good practice to reduce the number of categories in the navigation bar. You don’t want to confuse your users with a plethora of categories. Try various tab arrangements and wording to end up with the best solution for your website.
Integrate the Chat Functionality
The contemporary customers love to dig in the details. They would love to ask a few tiny details about the service/product that they want to order. Often, they are not willing to make an effort to call. So, allow them to communicate with you easily and introduce the chat functionality to your website. Add the facility to drop a message while you are offline and you can answer them when you are available. Chatbots on social media have solved the problem of communication. But you need to incorporate it into your website too to make it user-friendly. For instance, I wanted to ask about some specific features of all FiOS Internet plans on Frontier’s website. So, I decided to chat with them and they were quite efficient to address all my queries.
That is what has made me their loyal customer!
