For the creator, the design is a powerful tool. If one is able to harness its true potential. Design alone can distinguish how we feel, what we do and how we look. But, what is in it for you? Pretty simple. Unique designs lead to profit, or so. Studies suggest that quality design would effectively five your business a return on investment.
Let’s focus on the role design plays in determining the overall success of your business. Although being appealing and building new markets here are 6 reasons why you should work on your business designs.
First impressions are Vital. A research conducted at the Missouri Industry of Science and Technology extended that your website is given only two-tenths of a second by people looking at it the first time and forming an impression.
All the hard work you have put in, to repeatedly perfect your design will have to be so appealing that it creates lasting impersonations in the eye of your audience.
We cannot ignore the pervasiveness of a design, but only be thoughtful as to position ourselves among the ‘industrial cream’.
2. Building Online Presence
Never ever, I repeat, ignore the power of social media. These ever-expanding empires we read about have a very strong online presence they play on that ground so well that it is the source of 90% of their customers. To be a competitor you have to jump into this world.
The world has become more of a global village. The time of physical interaction has long gone. People now rely more on your virtual portfolios. The first interest your audience shows is that they tap into the web to search for what you have to offer.
Social media marketing has greatly swayed from just websites to mobile applications. People expect who they follow to have customized mobile applications enabling them to connect with their brands, anywhere and anytime.
A good and reliable mobile application and a fast running website are always worth it!
3. Good Design = Consumer Trust
You may consider a good website design as only a key to enhance the look and feel of your website.
On that account, you may be partially wrong…
People expect their brand to look good. No Doubt, but, what more they expect is the designers to focus on the usability of the website. A well-designed website not only gives a satisfying experience to the user but also liaise with the users in terms of functionality.
Your design should persuade your customer to buy your product as it has an emotional effect on them. A reliable design would prove you to be more considerable (because you have invested in your product more) this would make your customer trust you maintaining a healthy economic and moral relation.
4. Function, Usability & Design
FUD is what you need to focus on if you want to ace in this department.
Now, what is FUD?
Function, Usability, and Design.
Imagine going to a website with a good usability but a non-attractive design. You wouldn’t even spare time to ponder and switch websites without interacting with the interface. Now flip this over, the result would be the same.
You need to put your FUD’s straight. It will draw people in and if aced, they aren’t going anywhere. Well-designed logo, custom logo creator tools are the best for designing the logos for free on by yourself with unconventional colors and designs, a good selection of color palettes and amazing graphics are what they expect.
5. Increased Sales
Though not completely judged. Good design modifies the perception of your product. Even a minor modification will build an enormous distinction in how a product is perceived and consumed by your customers. Calculative and precise design decisions are what you need to take.
The old adage ’A book is judged by its cover’ is the best, to quote. Because what you offer is judged pretty quickly by its design. Not excluding the fact that your product is already competing with several other products. Unique design is what will stand it apart.
6. Make Money
Starting a business, taking the mental and physical stress and carrying on with the hard work. We do this to earn capital. The one who says that money is not a source of motivation have more in their accounts to motivate them. Let’s face the truth, professionally behind everything we do, we expect profits. Whether they be of any measure.
Indulging in the business industry there is so much versatility and competition, that for your work to bring in sales and generate the money it takes utmost uniqueness. Appealing your audience to want to spend and invest.
Money is what will make your business running so work hard peeps. Design well, make Money!
Jessica Ervin is a professional graphic designer who works with Design Iconic, which provides free online logo maker services. She has been in the graphic designing industry for a long time and has vast experience in the field. Her experience has given her an insight of designing along with a diligent technical skill.