5 Keys For Writing Content That Boosts Website Traffic
Digital Marketing

5 Keys For Writing Content That Boosts Website Traffic


A major reason for increasing demand of WordPress developers for hire is the amazing SEO capabilities of the platform. The in-built features for customized permalink structure or for adding meta descriptions are loved by website owners. However, they need to know about the essential keys for writing content for creating readable material that will attract good traffic. Creating high-quality website blogs or guest posts is essential for improving the visibility of an interface. Owners need to strike a balance between SEO practices and creative writing while fashioning text for blogs or websites. Let’s take a look at the strategies that should be used while writing content for SEO purposes.

1. Choose A Topic According To Audience Preferences

One of the most important rules of writing is to create content on a topic that people want to know about. There is no use in writing an in-depth article on a subject that no one wants to read. Try to find about the kind of searches conducted by your target audience. This will help you identify the topics that will attract their attention. Check whether they want to learn about the recent happenings in your business domain or are looking for solutions. This will give a fair idea of the kind of content format they would like to read.   

2. Conduct A Thorough Research

All writers must conduct thorough research on a chosen subject before putting pen to paper or fingers to keyboard. Once you have identified a topic, assess the article length and tone that will resonate with the target audience. Read as much as you to get a comprehensive understanding of the subject. You can also get in touch with experts to enhance your knowledge. This will be helpful in creating an incisive article which will attract more readers.  

3. Look To Create Compelling Headlines

A big challenge faced by content writers is how to capture the attention of a reader quickly. This can be achieved by creating compelling headlines which encourage visitors to click on the link. Create eye-catching headlines but ensure that they effectively communicate the nature of the material. Try to write various titles for a single article before finalizing one. This will be helpful in creating a headline that catches people’s eye without misleading them.

4. Never Lose Focus Of The SEO Objectives

One of the most important keys for writing content is to not lose focus of the SEO objectives. Your intention must be to create a blog or article of high standards but it needs to be optimized properly in order to drive more traffic to the website. Choose the keywords according to the nature of the content as well as the audience and insert them naturally. Be careful, though and use the terms sparingly so that search engines can recognize the content as informative.

5. Improve The Readability Of The Content

Ensure that all kinds of people find the content readable. Optimizing with keywords helps search engine crawlers to locate a piece but they also look for good user experience signals. Break down an article into smaller segments making it easier for people to skim through it. Keep the language of the composition simple and the sentence lengths short to improve its readability. Ensure that there are no spelling and grammatical mistakes in the content.


Well-researched written material plays an instrumental role in attracting people towards a website. These keys for writing content will help in creating material that will be easily discovered by search engines and also provides a fulfilling reading experience to users.  

Author Bio

Jacob Graves is a Sr. WordPress Developer at HireWPGeeks Ltd, a company that provides wordpress theme customization service in a convenient manner. He is a passionate writer and loves to share WordPress and SEO related tutorials.

I am an international Digital Marketing SEO and content expert, helping brands and publishers grow through search engines. I am Outbrain's former SEO and Content Director and previously worked in the gaming, B2C and B2B industries for more than a decade.
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