Simplicity rules big time. Your website might be the most beautiful website on the planet but unless your website design is not attention-grabbing it won’t do good to anyone.
But too often it seems difficult to simplify your website for your visitors. Business owners often find it difficult to exactly point out what is wrong with the design until it gets too late.
So, what exactly is the simplicity of website design that can help you boost the traffic and increase the time spent on the website.
But first please note that a simple website design is not about many pages, it is about reducing the number of pages and getting the best out of your website design.
So, are you all set to simplify your site and make it awesome. Here you go:
- Start with the essential elements
For anything to succeed you need to plan it first. Start with essential element.
This might seem a simple task but, it is the most difficult one. Every day tons of websites are shutting down because of no proper direction. Prioritize the things that need to be done first.
Essential elements like the search bar, or the help, or how the customer can use your website.
The more you allow the user to ease you on this, better will be your conversation rate and the traffic you will get.
- Use the 80-20 rule
The most popular rule that can help you create better websites. You need to place the necessary elements on the front.
For instance, you can use testimonials or social proof to grab the attention of the user. Or you can use persuasive call-to-action buttons.
On every page focus on one thing that will cover your 20%. But make sure you use that 20% to create the right impact.
Those 20% elements will be able to grab 80% of your user-attention. As mentioned earlier, on every page you need to focus on one big thing. For landing pages, it can be solving a problem. For promotion pages, it can be call-to-action buttons.
- Avoid the unnecessary elements
Not everything in the website will grab the attention of your user, but what if the thing they are looking for gets lost during everything else that is present on the website.
You need to know what white spaces unnecessary and which design elements are irritating and driving the users away.
Many of the websites focus on their products and their story, while in the design what users keep looking for is, whom to contact if they want to avail the service. This gives a wrong impression of the brand.
- Use content that makes people thinks
Again, and again studies showed that a good content can drive more traffic and create better engagement than simple text placed on your website.
For you to succeed, you need to increase the effectiveness of your website. There are millions of websites out there but how can your website stand out in the crowd.
Only content can make you above the fold. You need to make sure that your content is adding meaning to the lives of people.
- Use a consistent color theme
Consistency is the key. It is easy to get lost in the heard and expect that people will listen to you or come to your website for something that is worthy.
But, what most of the Entrepreneurs ignore is the fact that while you start building your brand you need to use a color scheme that can relate to your brand.
For that, you need to study the psychology of colors to succeed.
Let us not make any claims right now. But if you want to make a good impression for your website, you need to make the user realize the importance of colors.
You need to plan the theme of the website. What colors can relate to your brand and them on your website.
No need to overflow with the extensive color scheme, what is required is that you need some colors that can relate to your brand.
And yes, colors do create meaning. So, while going for choosing the colors you need to make sure that you choose the colors that reflect the value that your brand holds.
Last, but not least
I started my journey from a logo design agency and these were the first tricks which I learned throughout my time there. Although these might seem ordinary tips but these tips will work for anyone who is willing to drive traffic and keep users on the website.
As you grow your business, you will realize how important it is to design a website that people love to do every day.
This might be a good start your venture, use these tips to make a position for your brand.