Every successful business out there has well-designed and engaging marketing collateral. Materials that are used by different businesses and companies to promote their establishment. These include materials such as business cards, letterheads, brochures, flyers, etc. Anything that has your branding on it or calls people to attention regarding your brand.
When the term was coined, it only included printed materials but nowadays with so many things having been shifted online, it also includes online marketing materials as well. As a lawn care business owner, there are multiple things you must have for printed marketing collateral. Some of the most important ones are given below.
Invoices
Invoices are billing documents that you send to your clients once the job is done. These will include the list of services you performed and their corresponding prices. The interesting bit is the document itself which will be branded with information regarding your lawn care business. Its logo and some contact details at the least. That way whenever someone looks at the invoice, for whatever reason, they will know of your lawn care business and may use your services for their lawn care.
To make a lasting impression, it is important that your invoices are well-designed. They should offer marketing information but they shouldn’t be overwhelming to the point they take away from the primary purpose of the document. To aid you in this regard, you may use an online graphics editor, such as PosterMyWall. There you will find hundreds of invoice templates to help you out. Most of the designing would be done already so you need only to make small tweaks and send them to print. This will save you precious time when you have to modify your design and send it to print on short notice.
Business Cards
Business cards are a must-have for any business regardless of their niche. These cards allow people to contact you to book appointments, for queries, or any other correspondence, since they have your contact details, and also serve as marketing material. For your lawn care business, you will be giving them out to clients and people who you meet up with in person. They may keep them for themselves or refer to people further and share your business card as such.
Your name and designation, contact number, email, and physical address along with your business name, which should be displayed in bold and big, are the essentials for any business card.
Brochures
Brochures are informative printed documents that are used to introduce and advertise a company, a business, products, or services. They are powerful marketing tools that inform your audience regarding your services and products in slightly more detail than regular ads. For your lawn care business, they can list your services with brief details about them. Any other details that you won’t otherwise be able to give on flyers, ads or any other marketing material can be given here.
You can give these out to people who visit your physical office or to people you meet for different jobs. Since you will list your complete services, they can contact you and use you for other jobs and projects as well. Be sure to give your contact details as well so whoever receives these brochures can get in touch easily.
Flyers
Flyers are excellent marketing materials with lots of flexibility in terms of utilization. They can be handed out to people, put up as posters, mailed to people, and even shared online digitally. They are also the most commonly used marketing collateral out there today used to advertise companies, businesses, events, new products, sales, and much more.
For your lawn care business, you may include information regarding some of your main services here along with your logo and contact information. Try to show rather than tell and keep the text to a minimum compared to visual content.
You may use PosterMyWall again and their lawn care flyer templates to help you out in this regard. You can edit things quickly and send them to print in a matter of minutes. Even if you have a design down, you can easily modify it and send it for printing when required.
In the example below, the business is advertising its fall clean-up service which they have chosen to do so using an appropriate picture along with a brief chunk of text. They let the picture do the talking and offer contact information where people can reach out to book appointments. Even though this was shared online, it can easily be printed and distributed as a flyer.
Even though a lot of marketing is being done online, print-based marketing still has a significant share of the market and provides tons of uses. For example, when and where people do not have access to the internet or digital devices, you can still get the message across via printed marketing collateral.
